How to apply keyword density tool to your on page optimization efforts
Choosing the right keywords, i.e. keyword research, is the first and the most important step of any SEO campaign. Once keyword research is done, it’s time fitting the keywords into the website’s content. And here the keyword density tool is ready to help you.
Sadly, upon choosing the keywords many amateur SEOs make mistakes. They jam-pack their content with the phrases, which are supposed to bring targeted traffic. As a result, the text becomes scarcely readable onpage seo, and visitors are repelled from the website. What is more, search engines disapprove of this kind of cheating as well – they reject keyword stuffed content and blacklist the IP address.
To avoid the keyword stuffing mistake it is crucial to get to know the term “keyword density” and befriend a keyword density tool.
Keyword density is the number of times a particular keyword appears in the text. Note that your keyword may be several words long, and still you refer to it as “a keyword” and search it in the text using the broad match, i.e. put the several-word-long phrase into inverted commas.
Keyword density is the number of keywords divided by the total number of words, multiplied by 100.
For instance, you hit upon your keyword 3 times in a 100-word long article. Then your keyword density is 3%. We’ll give you an example. Say you have your keyword mentioned 4 times in a text of 100 words. Thus, the keyword density is 4%.
to automate the process, run your text through a keyword density tool, which calculates the keyword density very quickly. Good news is that you don’t have to count the keywords and apply the formula manually. Simply use the keyword density tool to do the job.
What keyword density is optimal keyword density to stick to.
Most SEOs experiment with 2%, 3%, 4% and 5% keyword density and analyze the outcome. However, 4% and 5% keyword density is quite risky – don’t put it to the test if you’re just a beginner (more on the issue here - logiciel de référencement. Nowadays search engines are refined enough to tell good content from bad one, and they would often rank 2% keyword density content higher than the 5% one. Moreover, there are other ranking factors that SEs take into account.
Thus, apply keyword density tool to every page of your website to make sure you don’t exceed 3% limit.